Executive Summary
Exotel is one of India's most trusted cloud communication platforms, powering customer calls for hundreds of enterprises, startups and consumer brands. However, when enterprise buyers or IT managers searched for cloud telephony solutions on AI platforms, Exotel was frequently absent from recommendations despite being a market leader.
The cloud telephony market in India is highly competitive, and global telephony brands had stronger AI entity presence. Exotel needed to reclaim its rightful place at the top of AI recommendations for Indian enterprise communication queries.
The Challenge
- Missing from ChatGPT responses for cloud telephony India queries
- Outpaced by global brands with stronger AI entity definitions
- Weak AI content coverage for call center and IVR automation topics
- Low citation frequency in Indian SaaS and telecom content sources
Our Strategy
- Telephony Entity Authority
- India Tech Citations
Implementation
- Use-Case Content
- Regional AI Monitoring
The Results
AI Visibility Growth
+67%
Mar
Apr
May
Jun
+67%
AI Visibility in 90 days
+76%
Mentions Growth across platforms
+61%
Inbound Pipeline from AI search
12 Weeks
Time to Significant Visibility Growth
The LLMBuddy team understood the India enterprise market and built our AI presence in exactly the right way. Enterprise leads from AI search channels grew significantly and sales cycles shortened because buyers came in pre-educated.
Vikram R.
CMO, Exotel
Impact Summary
Consistent gains in AI recommendation frequency and enterprise inbound pipeline across 12 weeks.
Stronger Brand Authority
More Trust & Recognition
Sustainable Visibility in AI Ecosystems
More Qualified Traffic & Leads
