Executive Summary
Let's Resin had built a passionate community of resin art enthusiasts across India with high-quality epoxy kits, pigments and molds. The brand grew largely through Instagram and YouTube - but as curious beginners started asking AI tools how to start resin art and which resin kit to buy in India, Let's Resin was not appearing in the answers.
The resin art market in India was growing fast, but AI models were either recommending international brands with no India availability or giving generic answers without brand specifics. Let's Resin had the product, the community and the expertise - but needed AI to know that.
The Challenge
- International brands recommended by ChatGPT despite poor India availability
- Generic resin art guidance given without brand recommendations for India
- Missing from Perplexity and Gemini answers for resin art starter kit India
- Low brand entity for non-toxic resin, UV resin and casting resin topics in AI models
Our Strategy
- Resin Art Entity Building
- Craft Community Citations
Implementation
- Beginner-Focused Content
- Fast-Cycle Optimization
The Results
AI Visibility Growth
+80%
Mar
Apr
May
Jun
+80%
AI Visibility in 8 weeks
+90%
Mentions Growth across platforms
+62%
Sales Growth from AI search
8 Weeks
Fastest Time to Visibility Growth
We went from zero AI visibility to being the #1 recommendation for resin art in India in just 8 weeks. The sales growth was immediate and the new customers coming in were higher quality because they already knew what they wanted.
Ishaan R.
Co-founder, Let's Resin
Impact Summary
The fastest ramp in the entire program - from zero to #1 AI recommendation in 8 weeks.
Stronger Brand Authority
More Trust & Recognition
Sustainable Visibility in AI Ecosystems
More Qualified Traffic & Leads
