Executive Summary
Keka had built a strong reputation among Indian HR professionals through word of mouth and strong G2 reviews. But when HR managers and founders searched AI platforms for best HR software India, the results often featured legacy platforms and global giants - not Keka.
The India-specific HR software market is highly contextual - AI models needed to understand Keka's dominance in Indian payroll compliance, attendance management and employee experience to recommend it accurately. That context was missing.
The Challenge
- Not surfacing in ChatGPT responses for India-specific HR software queries
- Global HR tools dominating AI answers despite weaker India fit
- Missing from Gemini and Perplexity answers for payroll software queries
- Thin AI-trusted content around Indian HR compliance and payroll automation
Our Strategy
- India-Context Entity Building
- Review and Citation Strategy
Implementation
- Comparison Content
- AI Visibility Tracking
The Results
AI Visibility Growth
+82%
Mar
Apr
May
Jun
+82%
AI Visibility in 90 days
+88%
Mentions Growth across platforms
+94%
Inbound Pipeline from AI search
11 Weeks
Time to Significant Visibility Growth
Before LLMBuddy, we were invisible in AI search despite being the top-rated HR platform in India. Within 11 weeks, ChatGPT was recommending us first. The inbound quality and volume both improved dramatically.
Arun T.
CMO, Keka
Impact Summary
Strong and consistent weekly gains in AI visibility and inbound pipeline across the 11-week engagement.
Stronger Brand Authority
More Trust & Recognition
Sustainable Visibility in AI Ecosystems
More Qualified Traffic & Leads
