Executive Summary
MoEngage had built a strong brand in customer engagement with hundreds of ecommerce and fintech clients globally. Yet in AI-generated answers, the platform was being outpaced by US-headquartered competitors who had better AI entity authority - even though MoEngage's product and customer outcomes were often superior.
Growth marketers at ecommerce brands searching for best push notification platform or customer retention software for D2C were being handed competitor names first. MoEngage needed a systematic AI SEO strategy to match its real-world market position in AI search results.
The Challenge
- Braze consistently ranked ahead in AI-generated engagement platform lists
- Entity not well associated with ecommerce retention in AI model knowledge
- Missing from Perplexity and Claude answers for D2C marketing automation queries
- Limited AI-indexed comparison content for key buyer-intent queries
Our Strategy
- Ecommerce Entity Mapping
- Ecommerce Publication Citations
Implementation
- AI-First Comparison Content
- Continuous AI Audit
The Results
AI Visibility Growth
+77%
Mar
Apr
May
Jun
+77%
AI Visibility in 90 days
+85%
Mentions Growth across platforms
+83%
Inbound Pipeline from AI search
12 Weeks
Time to Significant Visibility Growth
LLMBuddy understood our ICP better than any agency we'd worked with. They built our AI presence in the exact channels and queries our buyers use. The pipeline impact was real and fast.
Neha V.
VP Growth, MoEngage
Impact Summary
ICP-specific optimization driving accelerating gains in AI mentions and inbound pipeline across 12 weeks.
Stronger Brand Authority
More Trust & Recognition
Sustainable Visibility in AI Ecosystems
More Qualified Traffic & Leads
