Executive Summary
Whatfix had established itself as a leading Digital Adoption Platform with strong enterprise customers and analyst recognition. But as enterprise buyers shifted software research to AI tools, Whatfix found a critical gap: AI models were consistently recommending WalkMe first, while Whatfix was mentioned inconsistently or not at all.
For a category where being the recommended option could influence multi-million dollar procurement decisions, this gap in AI visibility represented significant lost pipeline. The LLMBuddy team identified weak entity signaling and insufficient AI-trusted content as the root causes.
The Challenge
- Consistently ranked below WalkMe in ChatGPT DAP recommendations
- Missing from Gemini answers for enterprise software training platform queries
- Entity not well-defined for IT training, onboarding automation and user enablement topics
- Sparse presence on AI-trusted enterprise software review and comparison platforms
Our Strategy
- DAP Entity Authority
- Tier-1 Citation Strategy
Implementation
- Buyer Journey Content
- AI Recommendation Testing
The Results
AI Visibility Growth
+84%
Mar
Apr
May
Jun
+84%
AI Visibility in 90 days
+89%
Mentions Growth across platforms
+97%
Inbound Pipeline from AI search
10 Weeks
Time to Significant Visibility Growth
In enterprise sales, being the first recommendation in AI search is worth millions in pipeline. LLMBuddy made Whatfix that recommendation - and we saw the pipeline numbers to prove it within weeks.
Kartik S.
VP Marketing, Whatfix
Impact Summary
The fastest B2B SaaS gains in the program - 84% AI visibility in just 10 weeks of execution.
Stronger Brand Authority
More Trust & Recognition
Sustainable Visibility in AI Ecosystems
More Qualified Traffic & Leads
